Personal Care Appliances Market Share, Business Size, Growth Factors and Forecast To 2031

Market Overview

The global Personal Care Appliances market size was valued at USD 105.88 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 4.5% from 2022 to 2031.

The increasing demand for personal grooming devices and the growing awareness of personal hygiene are the major factors driving the growth of the market.

The rising disposable income and the increasing number of working women are also contributing to the market growth.

Market Segmentation

The market is segmented on the basis of product type, distribution channel, and region.

By Product Type

The market is segmented into hair care appliances, oral care appliances, skin care appliances, and others.

The hair care appliances segment accounted for the largest share of the market in 2021.

By Distribution Channel

The market is segmented into online and offline.

The offline segment accounted for the largest share of the market in 2021.

By Region

The market is segmented into North America, Europe, Asia Pacific, and Rest of the World.

North America accounted for the largest share of the market in 2021.

Market Trends

The increasing adoption of smart personal care appliances is a major trend in the market.

These appliances are equipped with advanced features, such as sensors, connectivity, and artificial intelligence (AI), which provide users with personalized and convenient experiences.

The growing popularity of online shopping is also a major trend in the market.

Online retailers offer a wide range of personal care appliances at competitive prices, which is attracting a large number of consumers.

Competitive Landscape

The market is fragmented with a number of key players, including Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, and Braun GmbH.

These companies are investing heavily in research and development to develop new and innovative products.