The Huddle: Is Air New Zealand wasting money on videos?
Why create video content?
Air New Zealand has been on a video content creation spree. In 2010, they launched the "kia ora" video, which has since been viewed over 30 million times. The airline has since produced a number of other videos, including the "safety in paradise" video, which has been viewed over 10 million times.
Air New Zealand says that they create video content to entertain and inspire their customers. The airline believes that video is a powerful way to connect with customers on an emotional level and to create a positive brand image. In addition, Air New Zealand says that video content can help to drive traffic to their website and to increase sales.
But does video content work for Air New Zealand?
There is some evidence to suggest that video content is working for Air New Zealand. For example, the airline's "safety in paradise" video has been credited with helping to improve the airline's safety record. In addition, Air New Zealand says that video content has helped to drive traffic to their website and to increase sales.
However, there is also some evidence to suggest that Air New Zealand's video content is not as effective as the airline claims. For example, a recent study found that the airline's "kia ora" video had a negative impact on brand recall. In addition, some critics have argued that Air New Zealand's video content is too focused on the airline itself and does not provide enough value to customers.
Is Air New Zealand wasting money on videos?
It is difficult to say whether or not Air New Zealand is wasting money on video content. The airline has not released any data on the return on investment (ROI) of its video content. In addition, it is difficult to measure the impact of video content on brand recall and sales.
However, there are some factors that suggest that Air New Zealand may be wasting money on video content. For example, the airline's video content is not always well-received by customers. In addition, Air New Zealand's video content is produced at a high cost.
Ultimately, it is up to Air New Zealand to decide whether or not video content is a worthwhile investment. The airline should carefully consider the ROI of its video content before making any further investment in this area.
Here are some tips for creating effective video content:
* **Make sure your video content is relevant to your target audience.** What are your customers interested in? What kind of information are they looking for? * **Create high-quality video content.** Your videos should be well-produced and engaging. They should be clear and easy to understand. * **Use video content to tell a story.** Your videos should be more than just a sales pitch. They should tell a story that will connect with your audience on an emotional level. * **Promote your video content.** Once you have created great video content, make sure to promote it to your target audience. Share your videos on social media, email, and your website.By following these tips, you can create effective video content that will help you to achieve your marketing goals.
