SBJ On Campus: Halo Effect
Expansion Beyond Sports
The value of Name, Image and Likeness (NIL) has quickly shifted the landscape of college athletics. Student-athletes now cash in on their popularity, earning millions in endorsement deals. But NIL has also highlighted another significant change: the growing importance of student-athlete branding. As NIL continues to expand beyond sports, the focus on personal brands will only intensify for college athletes.
The Power of Branding
In today's digital age, branding is more important than ever for any individual or business. And student-athletes are no exception. A strong personal brand can help them attract NIL deals, build their followings on social media, and land jobs after their playing days are over.
- NIL deals: A strong personal brand can help student-athletes attract more and better NIL deals. Brands are more likely to partner with student-athletes who have a positive image and a large following on social media.
- Social media following: A strong personal brand can help student-athletes build their followings on social media. This can be valuable for NIL deals and career opportunities after graduation.
- Jobs after college: A strong personal brand can help student-athletes land jobs after their playing days are over. Employers are looking for candidates with strong communication skills, leadership skills, and a positive image.
Building a Strong Brand
So, how can student-athletes build a strong personal brand? The first step is to develop a clear sense of who they are and what they stand for. They need to identify their unique strengths and values, and then create a personal brand that reflects those traits.
Once they have a clear understanding of who they are, student-athletes can start to build their brand. They should create a strong social media presence, where they can share their thoughts and experiences, and connect with their followers. They should also network with other student-athletes, coaches, and professionals, and seek out opportunities to speak at events and give back to their communities.
